Struggling to Find Podcast Guests? Here’s What I’ve Learned as an Editor
As a podcast editor, I’ve worked with dozens of hosts at different stages of their journey from brand-new shows to established podcasts with thousands of downloads. And one thing I see again and again? Finding guests is harder than people expect.
Take Dominic’s story on Reddit, for example. He runs a niche podcast for Go programmers. After two years of solo episodes, he decided to bring on guests. He assumed that simply announcing on social media and on the show that he was “looking for guests” would bring people to him. Instead, crickets.
Even with 500–700 listeners per episode, he wasn’t getting inbound requests. He started reaching out directly and got some wins but the process was draining and time-consuming. Sound familiar?
From an editor’s perspective, here’s what I’ve seen actually work for podcasters struggling with guest outreach:
1. Stop Waiting for Guests to Find You
Unless you’re Joe Rogan, guests won’t come knocking on your door. Even in niche industries, you have to be proactive. Many people who would be great on your show don’t think of themselves as “podcast material.” A polite, personal invitation is often what nudges them to say yes.
2. Use the Right Platforms
- LinkedIn: Still one of the best places to find subject-matter experts. Search by industry keywords, connect, and send a tailored invite.
- PodMatch / Podcast Guest Exchange: Paid platforms like PodMatch can save you hours by connecting you directly with people looking for podcast appearances.
- Substack, Twitter/X, Medium: Writers and thought-leaders in your niche are usually eager to share their ideas in new formats.
- GitHub (for tech shows): If your podcast covers programming or tech, find people who are active contributors in your language or framework of choice.
3. Ask for Referrals from Past Guests
This is one of the most overlooked strategies. When you wrap up an interview, simply ask: “Do you know one or two people who would be a great fit for this podcast?” Guests often move in circles full of other experts. One introduction can lead to five new bookings.
4. Frame Your Invite the Right Way
A generic “Hey, want to be on my podcast?” usually gets ignored. Instead, be specific:
- Mention why you want them (e.g., their latest article, a project they’re working on, or their perspective in the industry).
- Show credibility by referencing past guests.
- Keep the ask simple and respectful of their time.
5. Mix Solo and Guest Episodes
Dominic worried about filling in with solo episodes. But here’s the thing solo episodes are powerful. They build authority, deepen your relationship with your audience, and don’t require anyone else’s schedule to align. Even established shows blend the two.
6. Consider a Co-Host
If your niche is small, a co-host can bring fresh energy and connections. They share the burden of finding content and often expand your guest network naturally.
7. Don’t Be Afraid of Follow-Ups
Many podcasters feel like following up is “annoying.” In reality, people are busy. A short, polite follow-up often makes the difference between a yes and being forgotten.
Final Thought
Finding podcast guests isn’t supposed to be easy. It’s outreach, networking, and persistence. But here’s the upside: when you land those right-fit guests, they not only create great episodes, they often share the show with their networks, helping you grow.
If you’re struggling, remember: you’re not alone. Most podcasters face this challenge, and the ones who succeed are the ones who stay proactive.
Written by Yuresh, Podcast Editor & Producer