If you’re building a podcast brand in 2025, your artwork is no longer just a visual asset it’s part of your discoverability, your conversion strategy, and your overall listener experience.
Apple Podcasts, being one of the largest podcast platforms globally, has specific artwork requirements designed to maintain a premium, consistent interface for its users.
Many creators don’t realize this until they’re preparing to launch or pitch for Apple’s featuring program, and suddenly… Apple is asking for three different artwork files.
𝐻𝑒𝑟𝑒’𝑠 𝑤ℎ𝑦 𝑒𝑎𝑐ℎ 𝑜𝑛𝑒 𝑚𝑎𝑡𝑡𝑒𝑟𝑠.
𝟏. 𝐒𝐡𝐨𝐰 𝐂𝐨𝐯𝐞𝐫 𝐀𝐫𝐭 (𝟑𝟎𝟎𝟎 × 𝟑𝟎𝟎𝟎 𝐩𝐱)
Your Show Cover is the “face” of your podcast — the image that appears everywhere: search results, browsing pages, charts, episode lists, and across external platforms like Spotify, Google, and Amazon.
This artwork functions like your podcast logo. It has to be clean, readable at small sizes, and consistent with your overall brand identity.
𝐖𝐡𝐲 𝐀𝐩𝐩𝐥𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐢𝐭:
- It’s your primary brand representation
- It must remain legible on mobile displays
- It’s used universally across the podcast ecosystem
𝟐. 𝐅𝐮𝐥𝐥 𝐏𝐚𝐠𝐞 𝐒𝐡𝐨𝐰 𝐀𝐫𝐭 (𝟐𝟎𝟒𝟖 × 𝟐𝟕𝟑𝟐 𝐩𝐱)
This is where your show gets to shine visually. The Full Page Show Art appears as a tall, immersive background inside the Apple Podcasts Player and on your Show Page.
Most creators miss this step — but Apple uses tall-format layouts, and the standard square cover doesn’t fill the space elegantly.
𝐖𝐡𝐲 𝐀𝐩𝐩𝐥𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐢𝐭:
- Essential for a premium in-app experience
- Mandatory if you want your show to be featured by Apple
- Gives your brand more room for creativity
- This is the artwork that makes your show feel polished, premium, and “Apple-ready.”
𝟑. 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐔𝐩𝐬𝐞𝐥𝐥 𝐀𝐫𝐭 (𝟐𝟎𝟒𝟖 × 𝟐𝟕𝟑𝟐 𝐩𝐱)
If you offer bonus episodes, early access, ad-free content, or any subscription perks, this artwork will appear on upsell screens and paywalls.
It visually introduces your subscription offering and is designed to encourage conversion.
𝐖𝐡𝐲 𝐀𝐩𝐩𝐥𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐢𝐭:
- Helps showcase what’s included for paid subscribers
- Apple overlays UI elements on top, so clean design matters
- Must be visually distinct from your show cover
- Plays a direct role in your monetization strategy
- This artwork becomes part of your subscription sales funnel inside Apple Podcasts — meaning it directly impacts revenue.
𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐟𝐨𝐫 𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐞𝐫𝐬
Your podcast artwork is not just a design requirement — it’s part of your brand positioning.
✔ Professional artwork improves listener trust
✔ Strong visuals increase follow-through and clicks
✔ Optimized designs help your show stand out in Apple’s ecosystem
✔ Correct dimensions reduce the risk of rejection or display issues
✔ High-quality Full Page and Upsell Art improves your chances of being featured and monetized
In a crowded podcasting landscape, the details matter.
And Apple’s artwork requirements are not optional if you want to compete at the highest level.
𝐍𝐞𝐞𝐝 𝐓𝐡𝐞𝐬𝐞 𝐀𝐫𝐭𝐰𝐨𝐫𝐤𝐬 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐥𝐲?
We at 𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐋𝐚𝐛𝐳 can handle the entire process for you.
We design:
✔ Show Covers (3000×3000 px)
✔ Full Page Show Art (2048×2732 px)
✔ Subscription Upsell Art (2048×2732 px)
✔ Complete brand kits for podcast launches and rebrands
From layout to typography to color consistency — we ensure your podcast looks premium across every Apple Podcasts placement.
If you’re launching a new show, preparing to get featured, or adding subscription options, we can create all the required artwork to Apple’s exact standards.
👉 Send me a message if you want PodcastLabz to design your Apple-compliant artwork and elevate your show’s visual identity.
Let’s make your podcast look as powerful as the message you’re sharing.