If you’ve spent any time growing your personal brand or business presence on LinkedIn, you’ve probably heard the term “Social Selling Index” or SSI. But what exactly is it—and why should you care?
Let’s break it down 👇
💡 What is LinkedIn’s Social Selling Index?
The Social Selling Index (SSI) is LinkedIn’s way of measuring how effectively you’re establishing your professional brand, finding the right people, engaging with insights, and building relationships. In simpler terms—it’s how well you’re using LinkedIn as a sales, networking, or influence-building tool.
The SSI is scored out of 100, with four key pillars (each out of 25):
- Establish Your Professional Brand Are you posting content, engaging, and optimizing your profile? A strong personal brand attracts more leads and opportunities.
- Find the Right People LinkedIn measures how effective you are at connecting with the right audience—your ideal prospects or collaborators.
- Engage with Insights Are you liking, commenting, and sharing relevant content? Do you post value-packed insights of your own?
- Build Relationships This looks at how well you’re nurturing connections and turning contacts into meaningful professional relationships.
🎯 Why Does SSI Matter?
- Higher Visibility: A higher SSI often correlates with better visibility in search and feed rankings.
- Stronger Network: It shows how well you’re building relationships that could lead to future business.
- Sales & Lead Gen: For those in sales or client-based roles, SSI is a powerful indicator of outreach effectiveness.
- Personal Branding: It helps you understand how your LinkedIn activity is shaping your brand.
🔍 How Can You Check Your SSI?
Checking your score is super simple. Just visit this link while logged into LinkedIn: 👉 https://www.linkedin.com/sales/ssi
It will break down your overall score and give you insights into each pillar—so you can see what you’re doing well and where there’s room to grow.
🚀 Ready to Take Your LinkedIn Strategy to the Next Level?
Here’s my current SSI score 👇
I’d love to see where you’re at—feel free to drop your score in the comments! Let’s grow together 📈
#LinkedInTips #SocialSellingIndex #PersonalBranding #SocialSelling #Networking #LinkedInMarketing #SSI